St. Patrick’s Day Mad Mile (1 mile Race): March 14, 2020, Utica NY

The Sneaker Store’s Jessica Cooper St. Patrick’s Day Mad Mile is the best way to kick of a great St. Patrick’s Day! It’s our 3rd Annual race this year, and it will be bigger and better!  Bring your family, your friends, and your best Irish outfit, and get ready to dash down the Genesee Street parade route just ahead of the Utica St. Patrick’s Day Parade.  With a built-in cheering crowd, this one-mile course with elevation drop will get you revved up to enjoy the day’s festivities.

A portion of the proceeds will go to the St. Patrick’s Day Parade put on by the Great American Irish Festival. The Irish Festival’s mission is to promote Irish culture, history, dance, language, etc.  The corporation’s purpose is solely for charitable and educational efforts. This is a race you can feel good about entering!  Register now for just $25, including a t-shirt , design created by The Sneaker Store’s own Scott Young, but don’t wait, the price goes up to $30 on race day!  T-Shirt sizes are guaranteed through 3/4/20, and after that will be first come, first served.


  • Pre-Register Online at through Thursday, 3/12.  Cost is $25 and includes a t-shirt.  *T-shirt sizes are guaranteed only through 3/4/20
  • Register In Person at the Sneaker Store on 3/13 OR near the start line on Clinton Place on Saturday, 3/14.  Cost is $30 and we cannot guarantee t-shirt sizes.  

Packet Pickup: 

  • Friday, March 13 from 4:00-7:00 at The Sneaker Store, 4490 Commercial Drive, New Hartford.  
  • Saturday, March 14th from 8:30-9:15 near the start line on Clinton Place near Genesee Street.
  • We strongly encourage registrants to pick up race packets on Friday, as it is imperative that the race starts on time.  If you must pick up your race packet on Saturday, please plan extra time for parking and lines.  

*Special Note Regarding Weather* – If the Utica St. Patrick’s Day Parade is postponed for any reason, the St. Patrick’s Day Mad Mile race and packet pick-ups will be postponed along with the parade, and refunds cannot be issued.  Please dress festively, but appropriately for weather conditions!

Questions?  Contact Morgan at